Guide: Developing a Public Relations Plan (2 of 3)

To read the first part of the, "Guide: How to Develop a Public  Relations Plan," click here. 

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3.    Existing Campaign

It is important for you to know if there are previous or ongoing marketing and public relations campaigns that may be related to the current crisis. You can utilize these existing campaigns to boost your own project. Thus when coming up with a new plan, you do not repeat stages.

4.   Target Publics

Of course, it is basics for you to know the set of people that you want to communicate with. There are major types of publics in a Public Relations master plan and you can pick more than one (but not all):

A.   Customers/Clients- people who are availing of your offerings; these are the people, who literally have the money to get your offering

B.   Consumers- sometimes confused to customers, these are people who enjoy the benefits of the offering; these are generally the family members of customers

C. Investors/Business Partners- people who lend their money for the operations of the company in return of a share in the income; these people need to trust the management to continue supporting the company with their financial capabilities

D.   Employees/Labor Force- professionals that make up the operations and back support of the company; they are important because their economic, emotional and spiritual aspects directly affect the company's performance

E.   Community- locals around the geographical location of the company, who may be affected by the operations of the company through employment, space leasing, air pollution, etc.

F.    Government- state officials dealing with the administrative matters regarding the existence of the company

G.   Competitors-people from rival companies that offer almost the same nature of products and services

H.   Industry- businessmen from the same type of company( corporate, non-profit, academic, etc); competitors are a part of this set

I.    Media/Press- writers, news reporters, directors and producers from publications, radio stations, television networks, blogs, etc., who help you in disseminating an information to the larger public

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