What are the specific tasks of a Public Relations Manager?
First, the main job of a Public Relations Manager is to plan, develop and implement strategies that will make the company pleasing to its employees, customers or clients, business partners, competitors, industry game players, the government, and the local community.
Photo Courtesy of Social Meep
First, the main job of a Public Relations Manager is to plan, develop and implement strategies that will make the company pleasing to its employees, customers or clients, business partners, competitors, industry game players, the government, and the local community.
a. In Planning and Developing, he may need some time to come up with strategies that
are expected to meet the objectives of the campaign.
For best results, typical and new strategies are combined. For new ideas, an external PR agency may be contacted if needed.
For best results, typical and new strategies are combined. For new ideas, an external PR agency may be contacted if needed.
b. In the Implementing phase, many unexpected things occur , and it is the main duty of the Public Relations Manager to solve them.
This is the reason why a team should always have a “devil's advocate”, who
keeps on pointing out the weakness of a plan.
When problems arise, the first thing to do is to identify the cause and the second would be to come up with proper solutions and not with a list of people to blame.
When problems arise, the first thing to do is to identify the cause and the second would be to come up with proper solutions and not with a list of people to blame.
Photo Courtesy of Transition Planning Asia
Second, the Public Relations Manager acts as the bridge (liaison) between parties.
a. Internal
Communication: between the employees and the management during labor-related concerns like new company policies, wage hike increase, bonus schemes, etc.
b. Media
Relations: between the company and the press
c. Business-to-Business
Communication: between the company and other companies including business partners, clients,
organizations, competitors, and other bodies that have an agenda with the company
d. Government
Relations: between the company (as assisted by the legal or admin officer) and government agencies governing company operations
Photo Courtesy of Wikipedia
Third, the Public Relations Manager does a regular research on the
target audiences:
a. Current
Clients- for client relations campaigns
b. Prospect
Clients- assistance to the marketing department
c. Target
Media- for distribution of press releases and media coverage analysis
d. Industry News- any current event reports that may affect the company and its stakeholders
d. Industry News- any current event reports that may affect the company and its stakeholders
Fourth, the Public Relations Manager spearheads the production and
distribution of press materials that are essential to the reputation of the company:
a. Press/News Releases
b. Company
research
c. In-house
magazines and newsletters
d. Case
studies
e. Speeches
f. Articles
for publication
g. Annual
reports
h. Employee
address
i. Publicity
brochures
j. Handouts
k. Email
leaflets
l. Promotional
videos and multimedia programs
Fifth, the Public Relations Manager organizes and coordinates
opportunity events with members of the community, industry and media.
a. Special
industry conferences
b. Photo
operations
c. Outreach
mission support systems
d. Exhibition
participation
e. Press
tours and open house
f. Event
sponsorship
g. Speaking
engagements
h. Community
initiatives
Sixth, the Public Relations Manager makes sure that the branding of
the company is consistent and superb.
a. Logo
modification
b. Official
presentation in every department
c. External
correspondence
d. Website
and social media presence consistency
e. All needed re-branding details
e. All needed re-branding details
Seventh, the Public Relations Manager commissions market research to
know the following specific reputation elements:
a. Impressions
of different audiences about the company
b. Different media channels used by stakeholders and target audiences
c. Knowing
further who the stakeholders are
The biggest challenge for a Public Relations Manager comes during reputation disasters. He does all the above-mentioned roles to make sure that the crisis
will not affect the core the business.
However, did you know that the Public Relations Manager is not the only person responsible for building a good reputation of the company? Even the security guard, who greets all people coming in the office, plays a crucial role in making the company pleasant to everyone.
However, did you know that the Public Relations Manager is not the only person responsible for building a good reputation of the company? Even the security guard, who greets all people coming in the office, plays a crucial role in making the company pleasant to everyone.
Blogger Comment
Facebook Comment