Distributing flyers in
populated areas was then the most effective way of prospecting buyers of house
and lot, condominium, and townhouse offerings. That set up may no longer be that effective this 2015.
Agents would go to festivals and hand out brochures and freebies. Time has changed, and
strategies have changed.
Photo Courtesy of Wikipedia
Here are new ways of prospecting those millionaire
people looking for new investments:
1. Placing
of posters, video presentation, and pull up tarps in restaurants. While customers are waiting for
their food, they may see your ads and start a talk about your new condo
units.
2. Sponsor
a batch gathering. Look for batch reunions of rich people and pay for their tea
in exchange of a five-minute talk to introduce your house and lot offer projects.
3. Use
the power of Facebook. With your own personal account, you can post photos of
the townhouses you are selling. Your rich friends will message asking how to
reserve one of the townhouses on your list.
4. Send
an email blast. With a database of email addresses, you send a very intriguing email
about the lots you sell. At the end of the email, do not forget to place your
contact details. Wait for days and you will have inquiries.
5. Try newspaper inserts. Instead of distributing
flyers under the hot sun, look for community newspapers. Inquire about their
charge for inserts. It will be a bit expensive, but you can pick which community
your flyers will reach.
6. Send
a text blast. Starting off with your family and friends, send a brief
description of the lots you are selling. Mention if they could share the
message to someone they know who might be interested in the offer. Why? Because
they will get an incentive from you for a successful referral.
7. Give
away freebies. One of the most famous freebies that real estate companies give
away is umbrella. When it is raining, people would use the umbrella and as they
walk along streets, they expose the real estate company. Walking billboard? Yes
it is.
8. Publish other important articles. Instead of
focusing on writing about the reasons why people should buy the condo units you
are selling, why not write about the process of loaning an amount of money
for housing? Sometimes, there are other matters that are needed by buyers that
you do not attend to.
9. Share
your thoughts. On your Facebook account, post your thoughts about housing news
and real estate policies. Be an opinionated person, not necessarily an expert.
And people would know you as a smart realtor. And they would recommend you to
their friends.
10. Smile
all the time. Are explanations needed?
Among
the 10 tips, number 10 seems to be the toughest thing to do. Prove that it is
not.
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