"Guide: How to Develop A Public Relations Plan" is a series of articles.
Photo Courtesy of Geni Plus PR
3.
Target
Media
It is crucial to know the media channels that you will use to reach out to your target publics. Once you have an in-depth knowledge of your target public, you now know the probable media channels that you could use to communicate with them.
Here are some of different target media
channels that you can pick:
A.
Radio-
AM, FM
B.
TV- Community, Niche (Sports, News, Magazine,
etc.), Variety
C.
Billboard
D.
Social
Media/ Networking
E.
Blog
F.
Corporate
Website
G.
Email
H.
Mobile
Messaging-SMS, IM, Telephone
I. Pocasts
G. Magazine
I. Pocasts
G. Magazine
4.
Strategies
In combining all the target media to reach
your target publics, you come up with strategies to effectively transmit your
messages.
Here are the strategies that you could
do:
A.Press
Release production, distribution and coordination to publications, radio and TV stations, and blogs
B.
Article
submission to local media
C.
Publishing
of customer success stories on your website
D. Placing
advertisements on TV programs that your target publics watch
E.
Press
conferences, interview guestings and media tours
F.
Event
organizing, sponsorships
G.
Seminars
and speaking engagements
H.
Social
media accounts creation and management
I.
Online
and offline Contests
J.
Charitable
activities like feeding programs
K.
Celebrity
ambassador program
L.
Blog
ambassador program
Enlist
also the needed roles needed to implement a strategy:
A.
press
release writer and editor
B.
SEO
specialists
C.
Web
developer
D.
media
coordinator
E.
event
organizer
F.
social
media account manger
G.
search
engine monitoring officer
H.
researcher
I.
talent
scout/coordinator
J.
graphic
designer
K.
branding
specialist
In presenting the list of strategies, provide a budget proposal as well for each strategy. Sometimes, companies may be interested in carrying out a strategy but the budget is too big. Thus, provide alternatives and notes on how to push through with the same strategy but using a smaller amount of money.
In presenting the list of strategies, provide a budget proposal as well for each strategy. Sometimes, companies may be interested in carrying out a strategy but the budget is too big. Thus, provide alternatives and notes on how to push through with the same strategy but using a smaller amount of money.
5.
Results
Evaluation
Come up with a matrix on how to
evaluate the success of your campaign. Make notes on how to modify the plan in
case you meet financial limitations and other unexpected problems.
At the end of the day, a plan is just a plan. And modifications may be needed during the implementation stage. The most important is that the objectives are still met at the end of the campaign even if the planned strategies have not been strictly followed.
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