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Complete: Social Media Platforms That You Don't Need to Not Use

On top of the leading social media platforms including Facebook, Twitter, LinkedIn and Google+, it is recommended to analyze your market so you would know the additional platforms you need to use.

Photo Courtesy of The Guardian


Here is the deal: even if you are catering to senior citizens, who never heard about Facebook and Twitter, the people around them who could influence their decisions may be using the mentioned platforms.

Thus, it is still a need to make an excellent online presence through utilizing these social media platforms that are free to use (unless you decide to upgrade your features to get more benefits).

Facebook

Facebook is the leading social networking site with more than one billion users worldwide. 

Setting up an account or a business page on this platform is as easy as pie. It is a great avenue to interact with younger people, who post anything and everything about their likes and dislikes. 

You may post long announcements, pictures, and even invite people to join your events using Facebook.

Twitter

Not just for celebrities, Twitter is for everyone. 

It lets you publicize brief promotional and personal messages to your followers. Followers are people in your virtual circle, who get to receive all your updates. 

You can send real-time updates about your services and events, and hold online contests so your loyal followers get rewards. You can answer questions from anyone too.

LinkedIn

LinkedIn is known as the social media platform for professionals and businesses. 

You can outline all your company achievements on LinkedIn, and network with other people from the trade. 

On LinkedIn, everything is about business, making it an excellent marketing website, where you could reach out to potential clients, business partners, and even influential politicians.

Google+

Forget all rumors about Google+, and always keep in mind that this social media platform is owned by the king of Internet. 

Google+ allows you to have web meetings, assisted by a microphone and a camera, with people from your circle. It has an excellent photo feature that makes your images appear better online. 

You can also post long announcements and join business groups, while advancing your business goals.


There are tens and tens of social media platforms ready to be used. If you want to post very long announcements, use Blogger, which is Google’s publishing platform. Xing is like LinkedIn that lets you connect with other professionals and businesses. Instagram, YouTube, Reddit and Dribble are also free platforms with unique features.


Do a little research about the websites your market visits, and you will see a list of social media platforms that you could join to reach out to your market.
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